Announcement: Consumer Behavior Portugal

Dear fellows, It’s a pleasure to announce that this blog has a Portuguese “brother”! Now, Portuguese speakers can find articles, book references, discussions and other interesting things in the area of Consumer Behavior. If you’re a subscriber of this blog, and if you find useful to follow the Portuguese one, feel free to subscribe it too – it’s incredibly easy, just sign your e-mail! Note … Continue reading Announcement: Consumer Behavior Portugal

Brands, Marketing & Trends, Inc.

Follow me on this one.  Plan Online, Do It Offline Society is changing – and the evolution of the Internet in recent years is causing unprecedented changes in consumption patterns. Virtual world is getting bigger. Until very recently, people rely on cafes to conspire and explore tomorrow’s trends or, in an often isolated act, used napkins from restaurants to record ideas born in a spark … Continue reading Brands, Marketing & Trends, Inc.

The Organic Future

Read it in PORTUGUESE here: http://mbuintelligence.com/blog/index.php/2011/01/the-organic-future/ (Thanks to my great friend Eduardo Neves for the inspiring illustrations) Follow me on this one: I come home after my late-afternoon jog. I open the door without touching it because I’m sweaty and I turn quickly to the kitchen to kill my thirst. While walking in my home, the lights light up, the shutters go down and the … Continue reading The Organic Future

Consumer Behavior: what is it and why it matters?

Follow me on this one. Consumer Behavior is a research area that derives from psychology and social sciences, and subsequently was merged with economical domains (especially marketing). First of all, we must assume that we are always consuming something: could be time, oxygen, food, entertainment, pleasure… you name it. Of course, it’s also a matter of perspective: if you are watching the sea, you can … Continue reading Consumer Behavior: what is it and why it matters?

Rethinking Marketing Research & The Google Wasted Opportunity

   Part One – The process  Follow me on this one.   Three years ago I have questioned myself about a situation: How to make a survey or a Market Research with the following conditions:  – In 24 hours or less  – In the major geographic areas of the planet – With a very good ratio cost/responses – Managing a sample with millions of individuals … Continue reading Rethinking Marketing Research & The Google Wasted Opportunity

Shopping and influence of other consumers

Some weeks ago, I’ve done a kind of “personal investigation” in Consumer Behavior, about an issue I think scholars don’t take too seriously into account. It’s about that situation where someone, (you, the reader of this article, for e.g.), is choosing a product from the shelf in any place (supermarket, street market, pet store, whatever) and another consumer is near you (less than a meter) … Continue reading Shopping and influence of other consumers

Events or clips presented in advertising campaigns: How many, how fast and how much connected

Many campaigns – especially institutional – are quite long, containing many events or clips. With lots of illustrative images of important moments of conviviality between the brand and its customers, sometimes at a rapid pace to “tell all”, these campaigns seek to show consumers how much the brand is close to them, as a long time friend. It is communication in all its splendour. However, … Continue reading Events or clips presented in advertising campaigns: How many, how fast and how much connected

The forgotten brother of Marketing

It is true that Kotler, with its “Principles of Marketing”, did two things: affirmed the marketing as a structured discipline, able to allow her safe replication across a mass of professionals eager to have order where there was some chaos, but at the same time, its touch was so strong that the word “marketing” blinded all around, creating a paradigm that is rarely put into … Continue reading The forgotten brother of Marketing