Shopping and influence of other consumers

Some weeks ago, I’ve done a kind of “personal investigation” in Consumer Behavior, about an issue I think scholars don’t take too seriously into account. It’s about that situation where someone, (you, the reader of this article, for e.g.), is choosing a product from the shelf in any place (supermarket, street market, pet store, whatever) and another consumer is near you (less than a meter) … Continue reading Shopping and influence of other consumers