Consumer Behavior: what is it and why it matters?

Follow me on this one. Consumer Behavior is a research area that derives from psychology and social sciences, and subsequently was merged with economical domains (especially marketing). First of all, we must assume that we are always consuming something: could be time, oxygen, food, entertainment, pleasure… you name it. Of course, it’s also a matter of perspective: if you are watching the sea, you can … Continue reading Consumer Behavior: what is it and why it matters?