This blog is dedicated to all the enthusiasts of Consumer Behaviour in all of its forms: research, business application, education or simply pure curiosity. You’re free to post and share your ideas and expertise. It will be great to hear from you.
Consumer Behaviour is a challenging issue. Economic structures are facing difficulties and drastic changes. Consumers are more informed, they suggest more, they like personalized products and services that suit their lives. They have the power: inverting the economic history, now they are able to choose more than ever.
Information is vast and diversified – this means a great effort for companies concerning marketing strategies to captivate customers. Resources are scarce, so every dollar must be spent consciously. Consumer Behaviour knowledge can help with this burden. This is my professional project:
It’s important to anticipate consumer’s needs or interests. But more important, is to be there with your product and service when they need them.
So, we live a commitment these days. The more power consumers have the more power we must share.
Keep in touch!